Nestle Egypt That Presented Nescafé In a Campaign That Was The Most Successful In The History Of The Egyptian Education! Yes, Education.

 

Encourage Your College 

By: FP7/CAI

Once there was a brand of coffee in the middle east called Nescafé that wanted to reach

To the largest number of customers. Every period Throughout the advertising campaigns of Nestle they were targeting young adults and was trying to know a lot about this customer -what is the needs, what is the problems this customer faces and which the perfect way will provoke him/her to buy Nescafe sachets. Until one day when they made this campaign "Proud to be a student of" the fame of Product (3 In one) spread all over Egypt especially with the university students. They created a competition with three chants that will represent the challenges that are facing all of Art, Medicine, and Business students. this competition represented in a funny, creative and professional way. And this idea made the scene of social media full of videos that reply and show the pride of their college interactively.

The first chant was for students of Arts college.

by: Nescafe

link vid. : Arts

The students that tried to convey "How they are artists and their works require efforts", You see that when you listen "And sometimes we waste midday to prepare pink degree".

by: Nescafe link vid. : Med

The most chant I liked, because of the lyrics that clarify that Doctor's missions, not like others it is the most important so they told you confidently "If your machine is broken down, an engineer will repair it, well and if the engineer has broken down, who will fix it", This sounds logical by the way.

Once the challenge erupted in the social media the students started to create tens of chants from different educational departments.

Because of that the videos were reached in Egypt to 10% of the population and viewed by more than 60% of the youth.
Because of that acceptance of the challenge the sales of Nescafe 3 in 1 jumped to 30% in one month.

Until finally Nescafe reached exactly what these students want and which way that makes them buy their coffee also Nescafe could open a new segment after these sales.

by: MakeaGIF
off. video source: Nescafe

 I loved this ad because I found that Nestle succeeded in boosting its marketing by sharing, discussion, and competition that was created on the appropriate medium "Social Media".
Also, The thing that caught my attention is the idea that Nestle Egypt took advantage of is a perfect one.

Ever since then Nestle depended on driving university students to buy these sachets and because of the love that showed after the videos, Nestle published many ads depending on the "studying and the university".

The campaign of Nestle still help students and following all of their problems to fix and all of the funny moments to share with and succeeded to make 

NESCAFÉ the "Coffee 

of the Egyptian student

".