Nestle Egypt That Presented Nescafé In a Campaign That Was The Most Successful In The History Of The Egyptian Education! Yes, Education.
Encourage Your College By: FP7/CAI Once there was a brand of coffee in the middle east called Nescaf é that wanted to reach To the largest number of customers. Every period Throughout the advertising campaigns of Nestle they were targeting young adults and was trying to know a lot about this customer -what is the needs, what is the problems this customer faces and which the perfect way will provoke him/her to buy Nescafe sachets. Until one day when they made this campaign " Proud to be a student of " the fame of Product (3 In one) spread all over Egypt especially with the university students. They created a competition with three chants that will represent the challenges that are facing all of Art, Medicine, and Business students. this competition represented in a funny, creative and professional way. And this idea made the scene of social media full of videos that reply and show the pride of their college interactively. The first chant was for students of Art...